What I do.
Lots of different things with words.
Journalism Pieces.
That entice and invigorate curious minds.
Web Pages.
That grab people's attention.
Blog Posts.
That people actually want to read.
Emails / newsletters.
That don't add to the unread.
Flyers.
That don't go straight in the recycling.
Social Media.
That stops people scrolling.
Technical Documentation.
That is simple to understand.
Instruction Manuals.
That anyone can follow.
A 4-Stage Writing Process.
01
Discovery.
- Learning more about you and your mission.
- Understanding your brand and tone of voice.
- Finalising the brief.
02
Research.
- Empathising with your customer or reader.
- Sussing out your competition.
- Exploring the best way to smash the content.
03
Write.
- Regular updates throughout.
- Changes made based on feedback if required.
- Reliably written to nail your brief.
04
Results.
- Engaging copy that shares your story.
- Builds awareness of your brand.
- Brings in leads and sales.
My
Philosophy ...
People buy from people.
And in a world that is more and more artificial, a human to human connection is becoming evermore valuable.
I believe (and have good reason to!) that by sharing your story, showing transparency in your brand, and being a person people can connect with and relate to, you're giving yourself the best tools to achieve your mission and propel your business forwards.
